There Are So Many Ways An Elevator Pitch Can Go Wrong
When asked, “What do you do?” we are advised to have an Elevator Pitch. A 30 second spiel about ourselves and what we want out of our careers. It’s intended to communicate who you are and persuade potential employers to hire you.
So many things can go wrong with an elevator pitch:
1. Forgetting your lines will leave you feeling foolish.
Ever tried to memorize a speech and omitted a sentence or two when it came time to recite it? We all know what it feels like. You could get flustered and stumble delivering your message, then your pitch may no longer be effective.
2.Your rehearsed bit isn’t going to impress anyone.
Reciting lines like a bad actor (or a robot) doesn’t feel genuine. Some people may not take you seriously, some may even think that you are selling to hard and can’t be taken seriously. Delivering a memorized speech doesn’t impress anyone or allow you to truly connect in casual conversation.
3. The situation may not be relevant to your “pitch”.
Let’s say you’re an entrepreneur with your hand in a number of projects. You may overwhelm your audience as you go through all your ventures and ultimately, it will be ineffective.
4. You Don’t Want to Confuse Anyone.
Conversation doesn’t allow the same amount of time to process information as reading. If you talk in acronyms or industry terminology your audience may not understand what you’re saying and your pitch will lose it’s audience. We don’t write the way we speak.
5. No One Has Any Interest in Your Elevator Pitch.
Elevator pitches generally leave no opportunity for the other party to respond and rarely does they give the listener the option to ask questions or interject, which leaves your listener unengaged.
Stay away from the elevator pitch and instead, be genuine. Use your active listening skills and respond appropriately to what the other party says . Match your response to the wants and needs of the individual with concise solutions. Conversations go so much smoother when people believe what they’ve said is heard and understood.