Writing a cover letter can sometimes feel as if you’re penning the most important 3 paragraphs of your career.

And while you’re not completely wrong, it’s not as difficult as you think. A cover letter is an informal extension of your resume. It’s something that allows you to speak to the hiring manager and describe additional details that don’t have a place on your resume.

Here are three cover letter tips that are especially helpful if you haven’t written a resume in a while:

1. Write a fresh new cover letter for each position you apply to. If you simply say the same thing every time you attach your cover letter to your resume, it won’t be authentic. Especially if you’re applying for different types of jobs.

2. Show, don’t just tell. The cover letter is where you can explain yourself, so use it to show how you’ve “increased company sales” or “developed customized database”.

3. Tell a story. Why do you want this job? What is your connection to this company? By telling a story, you’re bringing your experiences to life and showing that you’re a real person, not just a name on a piece of paper.

Searching for a job is a job within itself. To make the process quick and painless, consider speaking with a professional staffing and recruiting company.